Case Study: Australian Customer Factory Visit and Custom Sauna Order
Background Information
In mid-September 2025, a customer from Australia discovered our brand through Google search and wanted to order two saunas. He was attracted not only by our competitive pricing but also by the fact that Lindaoyi has its own sauna factory and production line, equipped with a comprehensive international certification system and reliable quality control. To personally verify our product quality and manufacturing expertise, he decided to visit our factory before placing his final order.
Customer Requirements and Material Selection
During early discussions, the customer clearly expressed his desire for two sauna models—a traditional sauna for 4-5 people and a far-infrared sauna for family and leisure use. His goal was to find a solution that would provide an authentic sauna experience while also being durable and suitable for the Australian climate.
To meet these needs, our technical team provided two custom solutions. For the traditional steam sauna, we selected Canadian hemlock wood, known for its natural resistance to warping and cracking in high heat and humidity. Its mild fragrance and clean texture make it an ideal material for creating a relaxing, authentic steam environment. For infrared saunas, we recommend Western Red Cedar, a high-quality wood renowned for its rot-resistant and insulating properties. Cedar not only enhances comfort with its pleasant natural aroma but also maintains a stable internal temperature during infrared heating. This carefully considered material combination allows both models to operate efficiently while maintaining a refined aesthetic.
Factory Visit: From Curiosity to Confidence
During his visit, the client carefully examined our workshop environment, wood processing, and assembly procedures. He paid particular attention to how each sauna was built — from the selection of wood materials to the installation of heaters and control systems.
What impressed him most was the organization and precision of the factory. Each workstation had a clear process, and all materials were neatly categorized for efficiency and quality control. Seeing these details helped him build trust and confidence in our production capability.
The Two Sauna Types: Function Meets Lifestyle
Traditional Wet Steam Sauna (4–5 People)
Designed for home use and small leisure spaces, this steam sauna room creates a classic, spa-like environment that promotes relaxation, rejuvenation, and social connection. The warm and gentle steam helps open pores, improve blood circulation, and support natural detoxification for a healthier lifestyle.
Equipped with a high-performance steam generator, users can adjust the steam intensity according to their preference, ensuring a customized and comfortable sauna experience. The ergonomically designed wooden bench provides exceptional comfort and stability, allowing for extended use without fatigue.
Perfect for indoor home spas, wellness studios, and small resorts, this sauna combines traditional craftsmanship with modern functionality to deliver a truly immersive steam experience.
Infrared Sauna (2–3 People)
Compact and energy-efficient, this infrared sauna is designed specifically for Australian homes and wellness enthusiasts. It uses advanced carbon fiber heating panels to deliver gentle, direct warmth that penetrates deeply into muscles, improving recovery, skin health, and stress relief — all with lower power consumption.
Compared with traditional metal heating tubes, our carbon fiber infrared panels feature a 30% larger heating area and 20% faster heat-up time, ensuring even temperature distribution throughout the sauna and avoiding local overheating.
This infrared sauna for home use is customized to 240V, fully compliant with Australia’s household voltage standard, eliminating the need for extra voltage converters. The integrated smart control system allows users to connect via a mobile app to pre-set heating time and temperature remotely — bringing convenience and modern comfort to every session.
Reasons Behind the Sauna Choice
From our discussion, it became clear that the customer’s interest in both sauna types was driven by different lifestyle needs. The traditional sauna provides an authentic steam experience that promotes relaxation, relieves fatigue, and supports blood circulation — an ideal choice for family wellness and social use. The infrared sauna, on the other hand, offers modern functionality with faster heat-up times, lower energy consumption, and deeper tissue warming, making it more suitable for daily, quick-use wellness routines.
By combining both systems, the client aimed to offer his end customers more diverse sauna experiences, meeting the preferences of both traditional sauna lovers and modern health-conscious users. He also mentioned that in the Australian market, the demand for high-quality home wellness products has been growing at an annual rate of 15% in recent years, and the combination of traditional and infrared saunas can help him occupy a larger market share and gain a competitive advantage.
Outcome & Customer Feedback
After the visit, the customer confirmed his confidence in our production capability and professional management. He placed an order for both sauna models on-site, noting that our balance between quality, design, and cost efficiency was unmatched in his previous sourcing experience. We also signed a detailed after-sales service agreement with him, promising to provide free replacement parts within two years and 24-hour online technical support to solve any problems he may encounter during sales and use.
He also highlighted the importance of customization — from wood type and bench layout to control systems and voltage adaptation for the Australian market. Our flexible production setup allowed him to tailor every detail according to his market needs. During the production process, we sent weekly progress photos and videos to the customer, ensuring he could keep track of the production status in real time and making adjustments in a timely manner if there were any issues.
A few weeks after receiving the units, he provided positive feedback, emphasizing that both saunas delivered stable heating performance and smooth assembly. He mentioned that his first batch of end customers had given high praise, especially for the comfortable texture of the wood and the intelligent control function of the infrared sauna. His satisfaction has since led to ongoing discussions for future cooperation and dealership opportunities. We are currently discussing the development of a new outdoor sauna model tailored to the Australian market, which will be made of weather-resistant materials and equipped with a rainproof cover to meet the needs of Australian consumers who like to place saunas in their yards.
